#RecoverStronger

with Watching That

Helping the Video Industry navigate turbulent times and build for growth.

Expert Guidance & Advice to Support the Video Industry

In these turbulent times the team at Watching That has remained committed to successfully helping our customers weather the storm. And now we're leveraging our learnings and experiences to help the entire video industry get back on the front foot with guidance, advice and expert content.

Expert Advice

Advisories and tech notes that highlight major trends, benchmarks and changes in the industry ecosystem.

Let's Talk About..

A new deep dive series taking a seemingly simple but evasive industry concept and breaking it right down.

Industry Leaders

Tips & Tricks from industry gurus that will improve your day to day operations through simple to follow steps.

Latest #RecoverStronger Content

Advisory Articles

Advisories and tech notes highlighting major trends, benchmarks and changes in the industry ecosystem.

Your Q4 Video Advertising Preparation Hit List - #RecoverStronger Edition

Q4 is always a crucial time for the ad industry but this one is more important than ever. Get Q4 Ready with our handy hit list to ensure every impression counts. READ MORE

Case Study: New York Post

Watching That provides the leading US publisher with powerful video diagnostics protecting millions of video ad impressions a day. This Case Study explains how. READ MORE

Metric Spotlight: Use Rate

Use Rate is a very effective metric for understanding and optimising video ad creative performance. READ MORE

How we're helping the video industry #RecoverStronger

Insights, recommendations, tips & tricks that will help you and your business come out of this pandemic stronger. READ MORE

Let's Talk About...

A deep dive series taking a seemingly simple but evasive industry concept and breaking it right down, demystifying and clarifying.

Let's Talk About..Video Fill Rates

Video Advertising Fill Rate is the most commonly used measure of ad success, and yet it's the hardest to grasp. READ MORE

Industry Leader #RecoverStronger Tips

Tips & Tricks from industry gurus to help media companies improve day to day operations, recover and grow.

3 Tips to #RecoverStronger... with Jermaine Roseman, A+E Networks

Continuing our series with industry leaders, Jermaine Roseman, Senior Director for Advanced Advertising Solutions at A+E Networks, gives his 3 tips for media companies to #recoverstronger. READ MORE

3 Tips to #RecoverStronger... with Philipp Rotermund, CEO, Video Solutions AG

3 Tips to #recoverstronger from Philipp Rotermund CEO of Video Solutions AG, parent company of the AVOD channels Watch4 and W4Free. READ MORE

3 Tips to #RecoverStronger... with Jamie West

In the first of our new series with industry leaders, former deputy MD of Sky Media, Jamie West, gives his 3 tips for media companies to #recoverstronger. READ MORE

Advice & Support for Media Professionals

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